Welcome to

Welcome to the creative crossroads of the East Side. We are the original 'lifestyle' center that malls try to recreate. We are a community. We are a destination. We are unlike any other area in Milwaukee.

You'll find old school mixed in with new. We buzz with the energy and vitality of creatives-in-training alongside longtime Eastsiders who make Milwaukee what it is today. We're the bike hub between lakefront and river trails. This is where you're going to leave your car while you get everything done and then some in just a few blocks.

Black Cat Alley

The Black Cat Alley is an outdoor art gallery located in a private alley on the East Side of Milwaukee. Supported by the East Side Business Improvement District, Black Cat Alley consists of 21 murals by 24 artists from all over the globe.

As you walk through this previously underutilized alley, pause to enjoy a garden inspired by the mural behind it and soak in the tranquility of art in the middle of an urban center. Black Cat Alley is a gift to the city, provided by the businesses of the East Side and our numerous sponsors, inspiring even more street art popping up throughout Milwaukee.